We help you generate more from organic search. Let our SEO agency help you unlock new growth opportunities and invigorate your SEO strategy.

Local SEO is About Bringing Customers Through Your Doors

How We Can Help

Extra Cloud works with leading brands in Australia who consider SEO to be an integral part of their digital marketing offering. We create award-winning SEO strategies and campaigns that increase visibility, engage audiences and achieve client goals. Many marketers from the brands we work with came to us because their SEO performance had plateaued. Traffic and revenue growth had flat lined, and their current SEO agency had no answers to address their concerns. As part of our SEO services, we follow a four step process to generate extraordinary results for our clients.

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SEO Services

Mirum est notare quam littera gothica nunc.

Keyword Research

We always start with live data – taken from your site and from external sources. We also carry out our own desk research. This helps our SEO company in Melbourne to understand you as a client, as well as gain a better insight of your objectives, your sector and your competitive landscape. When interpreted correctly, this is gold dust for our SEO strategists to work with. Our insight identifies the areas and scope of opportunity and assesses whether the objectives set are realistic for companies seeking assistance.

Our SEO agency gains insight through:

Client SEO objectives Analytic & goal tracking Keyword research Competitor analysis Penalty removal

As part of our SEO services, we’ll devise a strategy that incorporates:

Content marketing strategy Onsite technical SEO strategy Link profile Targeted outreach News & press release Social outreach

SEO Strategy

SEO strategy should never be boiler plate in our view. This comprehensive SEO strategy becomes the route map for all campaigns, propositions and activity to follow. You then have the confidence of knowing that all work produced across different channels will be on message and on target, providing you with the smartest, most cost-effective route to reach your destination – your KPIs.

Foundation

The initial SEO research we carry out will also identify any on-site issues which should be addressed before campaigns start running, including issues which could hinder navigation, engagement or goal conversion and affect your campaign’s bottom line performance if not attended to. These are agreed on with you and then worked on – either by our SEO company or your own in-house team if you prefer – within what we call the ‘Foundations’ stage. Launching without proving the foundations will inevitably affect your return on investment.

In our foundations stage, our SEO services in Melbourne will be focused on:

Site architecture Content optimisation Keyword mapping Call to action implementation Technical SEO optimisation Internal link structure URL structure Mobile experience

Campaign Delivery

Most clients use our SEO company on a retained basis to deliver marketing campaigns in line with the SEO strategy and plans we have created. We work in 90 day activity cycles, by the end of which we will have evaluated the outcomes and honed the strategy accordingly. Depending on the results, the next 90 day plan may see our SEO company focusing more of our efforts on certain areas of activity to keep performance on track. For instance, traffic building tools such as paid marketing or content marketing may be decreased for the next cycle in favour of conversion optimisation.

Our SEO agency can assist with:

Ongoing campaign management Onsite technical support Onsite content support link building Outreach support Social profile set and management Infographics & whitepaper downloads Reporting & ongoing improvement

Our SEO Services Snapshot

Our SEO services in Melbourne, Adelaide and Sydney include:

Tracking and Analytics Setup Ensure your data integrity and accuracy with custom configuration of your tagging and analytics platforms.

Audience Intelligence

A deep understanding of your customers’ pain points, personas and affinities, designed to drive your organic marketing and SEO campaign

Keyword Research

Understand your SEO investment before spending a dime by forecasting traffic, sales and ROI from organic search.

Technical Optimisation

Expert technical consultancy from our SEO company to ensure future-proofed SEO foundations for your platform, integration across channels, and innovative features for your website.