Email Marketing Made Simple: A Step by Step
Email marketing has been around forever—and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
This guide is for those who’re ready to commit to email marketing. If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!
This is a long and detailed guide, so we’ve broken it down into different sections you can get to using the links in the Table of Contents below.
By using this definitive guide, you’ll know:
- How to build an email list full of targeted customers.
- How to optimize your emails for the highest open rates and click-through rates (CTR).
- How to automate the process of nurturing your leads and turning prospects into customers.
Sound good?
Then let’s dive into the most comprehensive guide to email marketing on the entire internet.
The Email Marketing platform that helps grow your business
- Choose from 100+ email templates, designed for multiple purposes.
- Customise easily, add your logo, colors, text, photos and promotions.
- Create your own template with the wizard or insert your HTML code.
Manage your contacts
Create multiple mailing lists and manage your customers effectively.
- Create unlimited mailing lists, and send unlimited emails as you need.
- Import your existing contacts or customers with easy import tools.
- Keep email lists current with auto duplicate check and unsubscribe.
Track your results
Track every aspect of your email delivery with real-time reporting.
- Receive real-time trend reporting shows you what is working.
- Integration with Google Analytics to track your email links.
- Track opens, clicks, forwards, bounces, subscriptions and more…
